Scenario: PPT Only
Treat your deck like a product: structure first, standards second, visuals last.
Define goal and audience
- Goal: pitch deck / internal update / product launch / training
- Audience: execs / investors / teammates / customers (drives density and tone)
- Context: projector / online share / mobile reading (drives type size and contrast)
Write a strong outline
Use “sections + one-sentence takeaway per slide”:
- Cover: the core message in one line
- Problem & opportunity: why this matters now
- Solution & highlights: what you’re proposing
- Progress & proof: data that supports feasibility
- Plan & ask: what decision or resources you need next
A stable outline reduces rework. When changes come, you update a slide, not rebuild the entire deck.
Build a slide system
Create a small set of reusable slide templates. A practical baseline includes:
- Cover / section divider
- Conclusion slide (headline + 3 key points)
- Comparison slide (side-by-side)
- Data slide (chart + takeaway)
- Timeline / milestones
- Team / case study
Once templates are in place, new versions are just content swaps—faster and more consistent.
Keep visuals consistent
- Typography: a clear type scale for headings, subheads, body, notes
- Color: primary + secondary + neutrals; avoid random colors per slide
- Components: unify buttons, tags, cards, icon sizes, and radius
- Spacing: consistent margins and block spacing so layouts align naturally
Export & handoff tips
- Editable delivery: keep charts and text editable for collaboration
- Preview delivery: export a PDF for stable presentation across devices
- Asset pack: include key illustrations/icons for future reuse
For more details, see Export & Handoff.